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The journey for O2 started in 2003, when one man’s hobby started into a work of passion. The fashion scene in Dhaka, so full of women’s apparels, yet saw a definite absence when it came to the other gender. O2 was born with Asif Iqbal with the sole aim to cater to men’s fashion- not just provide passable clothing for men, but actually usher in trends and styles and send shockwaves through the market- it was the start of an era which provided men their own unique style identities and the confidence of their own skin- the new vogue of an over-looked genre!
With designers joining soon after, O2 started gaining immense popularity and was soon covered by magazines such as Ice Today, Canvas as well as was invited as the first men’s line in various fashion shows in the city. The strength of 02’s pioneering spirit has served the boutique 17 strong years in the ever-changing fashion scene in Dhaka.
Our craftsman and tailors, the people behind the fashion sorcery of O2, are still the same from before. They have evolved with us- from our small shop offering detailed hand work in Panjabi's, to intricate sherwanis, to now a complete shirt and suite line, to even footwear! We have grown from a company of three employees to a family of a hundred!
It is with so much pride that 02 has become synonymous with men’s fashion, from ethnic to fusion wear to modern- a testament of how fashion too can empower men that we were able to be the first to win the Bangladesh National Cricket Jersey competition, and dress our heros as a testament to their strength, courage and dextrosity.
So come to this pioneering journey of ours and find yourself in the intricate folds of textures and patterns and the sheer elegance of cuts envisioned singularly for the modern man.